Tag Archives: Television

1st Down: NFL Reversing Television Decline

The NFL’s television viewership shows no signs of slowing down. With affiliates such as ESPN, CBS, Fox, NBC, and NFL Today all in the mix: the numbers are staggering. Why do people watch the game on TV when the thrill and excitement of a live game is much more action-packed?

Cost of tickets, cost and length of transportation, food prices, and weather are only a few factors fans must consider, making attending a live game less desired. Sitting down on the couch with their cheap chicken wings and beer in a warm house and watching football is becoming more sensible now. The network realized this trend and has given consistent focus and detail to the needs of its television audience.

Technology has raised the quality of the at-home viewing experience so high that the NFL and its clubs always search for ways to provide a better in-stadium experience.

NFL FOOTBALL OPERATIONS

The NFL is able to secure the viewership of its constituents by providing constant updates and live performances every game-day. The addition of “instant replay” to broadcasting has even changed the rules of the game. A red flag can be thrown twice in a game for the purpose of review to argue a call made by an official. The network also takes advantage of social media channels by showing examples from sites on its TV segment. The anchor will show tweets, Instagrams, and Facebook posts from the previous weekend from players, fans, and coaches to get the television audience engaged. NFL understands user-engagement.

RedZone allows fans to watch all the highlights of all the games on a particular day without having to flip the channel. By partnering with CBS and Fox the NFL network and marketing team were able to directly shift content to the viewer’s discretion. You are able to enlarge one game with the click of a button, look at preseason highlights, and receive lightning speed coverage of key plays happening in real time. The best part: no commercials. This service enhances fan experience and availability; allowing individuals who don’t have time during the week to watch the games a chance to relive the excitement.

Most importantly, I believe one of the greatest NFL television platforms is the popular HBO program, Hard Knocks. The series shows the personal and professional lives of the players, coaches, and staff of a different NFL team each year, including their family life and on-the-field hardships. It particularly focuses on rookies’ adjustments to playing in the league, usually with emphasis on the team’s most recent top draft pick. It also doesn’t hurt that the five most recent teams to appear on Hard Knocks have improved their win-loss record in the following season.

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Group of sorority sisters gathering in their house to watch the Super Bowl together. James Madison University, Gamma Tau Chapter of Delta Delta Delta

Mobile platforms are not rivaling the reach or economic power of broadcast television. Although social media vehicles are helping the NFL in various ways, the sustained prevalence of the television isn’t going anywhere. 

Making connections with the constituent and making their lives easier is truly the NFL’s greatest strength: their fans undying love for the game and teams is what makes the network capable of staying relevant with their publics. Their fans want everything fast and right now. And the organization does just that.

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Preseason: How Does the NFL Remain so Popular?

In the following weeks, this blog will provide the “best practices” in social media utilized and created by the NFL to communicate with its various stakeholder groups: players, coaches, management, the nation, foreigners, lobbyists, the media, and most importantly the fans. With participation at its highest amongst users coupled with an ever-growing interactive population, the NFL has the opportunity to transform message delivery amongst its constituencies and align themselves with their needs and interests.

How powerful is the NFL? Considering they have franchised their own day of the week… looks like God has some competition on Sunday afternoons. The National Football Network has remained the most popular American sport for 30 consecutive years as of April 2015. With such a national and increasingly global reach, the organization has the ability to reach consumers through multiple mediums instantly and consistently. Social media plays a significant role in individual’s lives, nearly 1.2 billion people representing 82% of the online population over the world are connected. 64% of them doing so once a day.

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This week, the blog will focus on how the NFL has been able to garner the television industry even in its steady decline. Universally known “Monday Night Football” and “Sunday Night Football” bring males, females, teenagers, little kids, parents, grandparents; anyone with a cable connection to the screen to watch their team play. The NFL has also been able to partner with television companies such as CBS and Fox and have created a new channel for fans to reach the best games on Sundays through the use of NFL Red Zone. NFL Red Zone is a special game day-only channel owned and operated by NFL Network that broadcasts on Sundays during the regular season. It allows viewers “whip around” simulcast coverage of all Sunday afternoon games airing in-progress on CBS and Fox.

A section of the first blog post will be on the television series on HBO called Hard Knocks. Each season, (most recently with the Houston Texans) it follows an NFL team through its training camp and covers the team’s preparation for the upcoming football season. The fans are able to relate to players off the field and this provides the NFL with a more emotionally invested fan base.

The second blog post will cover the pivotal force that Twitter plays in today’s global web through the network’s use of embedded promo videos, the “Vote Live” aspect which encourages participation, and more comical videos such as “Bad Lip Reading”. According to NFL analysts, the prevalence of Twitter and Instagram competitions sparked the “NFL Total Access Video Wall” which is simply put a massive canvas on television in which the company uses to illustrate the biggest stories of the day through “curated social content”. Players are using their own Twitter accounts to market their own brands, which in turn helps the organization and its popularity.

Finally, the blog will mention the importance of Instagram and Snapchat and their utilization of hashtags to garner live photos for the NFL network and specific teams, and also competitions played out on this application.

Readers should expect a different perspective of the National Football League and how it uses social media vehicles and/or pre-existing media to increase participation, sales, and viewership amongst its varying constituencies.

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