The NFL’s television viewership shows no signs of slowing down. With affiliates such as ESPN, CBS, Fox, NBC, and NFL Today all in the mix: the numbers are staggering. Why do people watch the game on TV when the thrill and excitement of a live game is much more action-packed?
Cost of tickets, cost and length of transportation, food prices, and weather are only a few factors fans must consider, making attending a live game less desired. Sitting down on the couch with their cheap chicken wings and beer in a warm house and watching football is becoming more sensible now. The network realized this trend and has given consistent focus and detail to the needs of its television audience.
Technology has raised the quality of the at-home viewing experience so high that the NFL and its clubs always search for ways to provide a better in-stadium experience.
NFL FOOTBALL OPERATIONS
The NFL is able to secure the viewership of its constituents by providing constant updates and live performances every game-day. The addition of “instant replay” to broadcasting has even changed the rules of the game. A red flag can be thrown twice in a game for the purpose of review to argue a call made by an official. The network also takes advantage of social media channels by showing examples from sites on its TV segment. The anchor will show tweets, Instagrams, and Facebook posts from the previous weekend from players, fans, and coaches to get the television audience engaged. NFL understands user-engagement.
RedZone allows fans to watch all the highlights of all the games on a particular day without having to flip the channel. By partnering with CBS and Fox the NFL network and marketing team were able to directly shift content to the viewer’s discretion. You are able to enlarge one game with the click of a button, look at preseason highlights, and receive lightning speed coverage of key plays happening in real time. The best part: no commercials. This service enhances fan experience and availability; allowing individuals who don’t have time during the week to watch the games a chance to relive the excitement.
Most importantly, I believe one of the greatest NFL television platforms is the popular HBO program, Hard Knocks. The series shows the personal and professional lives of the players, coaches, and staff of a different NFL team each year, including their family life and on-the-field hardships. It particularly focuses on rookies’ adjustments to playing in the league, usually with emphasis on the team’s most recent top draft pick. It also doesn’t hurt that the five most recent teams to appear on Hard Knocks have improved their win-loss record in the following season.
Mobile platforms are not rivaling the reach or economic power of broadcast television. Although social media vehicles are helping the NFL in various ways, the sustained prevalence of the television isn’t going anywhere.
Making connections with the constituent and making their lives easier is truly the NFL’s greatest strength: their fans undying love for the game and teams is what makes the network capable of staying relevant with their publics. Their fans want everything fast and right now. And the organization does just that.